MASTER TRAINER / DIRECTOR

¤ Puan Norwati  Abu Bakar

Puan Norwati Datuk Abu Bakar obtained her B.Sc Accounting and Finance from University of Hull, United Kingdom. She is a professional chartered accountant, an ACCA member and a fellowship of Malaysian Institute of Accountants (MIA). Starting her career as an auditor with Price Waterhouse Coopers, Puan Norwati then advanced her accounting and management skills as Finance Director at ResearchLink Sdn Bhd and later joined Medas Corporation as Company Secretarial Manager.

In 2006, Puan Norwati followed her husband Dr Mohammad to further his studies in the United Kingdom. A brief break from the accounting word, Puan Norwati started enrolling herself in arts and crafts, cooking and baking courses.

Always a keen arts and crafts enthusiast, she started off with ceramics and pottery and eventually turned her hand towards the art of cake decoration. In February 2008, Puan Norwati obtained her Masters Certificate in Cake Decoration  with PME UK, one of the few major movers and manufacturers in the cake decorating world internationally, and graduated as the first Malaysian graduate. Driven by her keen interest and enthusiasm to share her knowledge and skills, she went on to obtain her Trainer Certification with PME and obtained authorisation as the first approved trainer and retailer to bring the Masters  Module to Malaysia and the Asian region.

She is now ready to bring her passion to professionalism, for herself and all similar enthusiasts! Her belief is that interest and passion is enough to bring out the skills and talents in everyone, beginner and professionals alike.

Live life with passion!

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HEAD OF SCHOOLS

¤ En Shaharuddin

Chef Shaharudin, or better known as Chef Din has all the tricks of the trade in the world of bakery and pastry. Chef Din solemnly believes that in this line of work, all you need to have is passion and experience.

After completing his Hotel Catering Certificate from ITM Shah Alam, Chef Din knew what he must do - get a lot of experience by working in hotels.

True enough, it gave him a lot of skills especially in time management. After getting enough experience in a few famous hotels, Chef Din accepted a job offer as Chief Baker of Dome Café Sdn Bhd and later shifted to Tesco in the management level as Chief of Fresh & Dairy.

After 18 years of working in the line and in the management, Chef Din decided to join our Sugarflours family as the Head of School, ready to share is knowledge and experience to anyone who is keen in learning a thing or two in this beautiful world of baking and cake decorating.

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HEAD OF OPERATIONS

¤ PUAN JULISA JOEHARI

Puan Julisa Joehari obtained her B.Ed (Hons) English Language from University College Chichester, United Kingdom and Certificate of Advanced English from Cambridge University.  Upon her return to Malaysia in 2001, she landed her first position as a Centre Coordinator at Wings of Creativity, an enrichment centre for children.

Puan Julisa then accepted an offer to become the International Students Liaison Officer at International House Kuala Lumpur, an affiliate company of Limkokwing University College of Creative Technology where she shared her knowledge and experience of living abroad to students from all walks of life.  She was later promoted to the  International Office Executive at Limkokwing University.

After lending her skills, passion and knowledge for 5 years, Puan Julisa then decided to take a break from the corporate world and ventured into early childhood education as an educator where she obtained her Speech and Drama Certificate from Guildhall, London. In January 2008, she joined Asia Pacific Capital Corporation as Research and Content Developer and became a part of Sugarflours team in 2009 as the Head of Operations with her passion, determination and knowledge in the word of education, arts and crafts, and most importantly, creativity.

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PME TRAINER

Puan Fawiza Abdul Wahid

Self-taught and highly driven with an unerring attention to detail, she has developed an impressive repertoire of cake decorating skills.

Puan Fawiza Abdul Wahid rather surprisingly began her foray into the territory of gainful employment in 1996 as an English teacher at Sekolah Menengah Kebangsaan Pasir Puteh, Ipoh immediately after graduating from Universiti Kebangsaan Malaysia with a Bachelor of Education (TESL).

The turn of the new millennium also saw a turn in Puan Fawiza’s outlook on life. She took the plunge to venture into the world of cake baking and decorating full time and continued teaching only on a   part time basis.

She has never looked back since.

In its infancy, Puan Fawiza’s baking and decorating trade was primarily centered on family and close friends. It was the invaluable feedback that she received from them that further honed her skills and once she was confident enough, she started sharing her wares with the larger public. This was done through her on-line cake journal thus creating a recognizable brand, wizzcakes, that is uniquely her own. Puan Fawiza’s first recognition was a real feather in her cap. One of her creations made it into the final stage of the Martha Stewart’s Cupcake Contest. On the home front, she was featured in the New Straits Times’ Tech & U segment, Blogging for Business, in February 2009.

With the wherewithal that she had accumulated over her two year venture, she decided to pursue more knowledge and expertise in cake decorating by acquiring the PME Master’s Certificate conducted by Sugarflours. Upon completion, she was immediately offered by the proprietor of Sugarflours to undergo the PME Trainers’ Certificate course in Chicago, USA. A certified PME Trainer now, she and two other Master’s PME Trainers from Sugarflours are joining forces to spread the knowledge in cake decorating; sharing tips and know-how, imparting skills from one home baker to another, individuals she can certainly identify with.